Christine Halvorson turned a successful, 25-year career as a professional writer into a career as a professional blogger, one of the few in the country. She pioneered the use of blog (web log) technology for Stonyfield Farm in 2004, harnessing this intriguing new form of communications and turning it into an extraordinarily effective business tool. At that time, there were no models to follow. She couldn't turn to other food product companies and just copy what they were doing. Instead, she applied what she knew about good writing, good reporting and good story-telling and turned it loose into the blogosphere. It worked. Today the Stonyfield Farm blogs are cited among the few corporate blogs that are doing it right. In her position as Chief Blogger, she has advised like-minded companies and been the subject of numerous media and blog interviews.
Prior to blogging, Christine worked as a freelance writer specializing in women's health and travel articles. She has written three non-fiction books and co-authored four more. In her spare time, she writes fiction and tries to learn Spanish.
Trained as a journalist, Christine has been a community newspaper reporter, an editor in a major publishing house, a public relations practitioner and an advocate for women and public policy specialist within the Minnesota Legislature.
See Chris's Media Mentions
