Let me give you an insider's view of corporate blogging
No doubt you've heard a lot about blogs. (If not, read this.) Should your company have a blog? Almost any company can benefit from a blog of its own, but it needs to be done with the right approach and good writing. Blogging done correctly can help nuture your niche markets and establish you and/or your company as a leader.
As Chief Blogger for Stonyfield Farm, the world's largest organic yogurt company, I pioneered the use of this relatively new web tool by launching corporate blogs in April 2004. The Stonyfield Farm blogs were the brainchild of company CEO Gary Hirshberg, who saw them as an excellent branding tool and a way to connect with the company’s loyal customer base. At Stonyfield, we discovered that blogging provided a personal, two-way connection with our customers, one that was fundamentally different from traditional communications efforts such as e-mail newsletters, public relations, marketing and advertising messages.
Is blogging right for your company?
Let me help you find out.
Choose from among these consultation options, or I can customize just for you.
- Freshman Seminar--1 Hour
- Bachelor's in Blogging--Half-Day
- Master's in Blogging--Full-day
- Honors Seminar--Advanced Blogging in One Hour
See Chris's Media Mentions
See the blog I helped launch for the Minnesota Woman's Consortium, at equalityquilt.org
See the News Blog created for the Portuguese Trade & Tourism Office.
Call me a rabbit! I now blog for Bernie at Annie's Homegrown Organics.
