Online Extra: Stonyfield Farm's Blog Culture
(Business Week, 5/2/2005) The yogurt-maker's CEO Gary Hirshberg and Chief Blogger Christine Halvorson on how the web journals connect them to customers.
Blogging Becomes a Corporate Job
(The Wall Street Journal, 5/31/2005) In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.
Businesses Mull the Bottom Line of Blogging (American Observer, March 2007)
5 Questions with Christine Halvorson
(Engage Corporation, 3/1/2005)
Business Blog Case Study: Stonyfield Farm
(Business Blog Consulting, 12/1/2004)
Yogurt-flavored blogs
(The Concord Monitor (NH), 6/12/2005) Stonyfield Farm is taking the lead as Granite State companies test the blogosphere waters.
Should you hire a "Chief Blogger"
(BlogWrite, 6/1/2005)
Organic Communication
(Portals Magazine, 7/1/2004) Blogging enters the business world. One of the first interviews about the Stonyfield Farm blogs.
Biz Blog Profile Series: Stonyfield Farm - Stonyfield Farm Blog "Cow"munities
(Diva Marketing, 5/17/2005) A case study of the Stonyfield Farm blogs.
Smart Woman Online: Christine from Stonyfield Farm (Lip-sticking, 12/1/2005)
New Company Brings Blogging to the Business World (09/06)
Blogging Success Stories (Backbone Media, 10/06)
Develop New Connections (Spark: Be More Innovative through Co-Creation, 10/05)
