A blog is a web-based diary. That's the "legal" definition. The word "blog" is a contraction of the words "web" and "log".
Maybe you already knew that, but just didn't know how "blogs" could apply to your business. After all, aren't they just the stuff of political pundits and narcissistic teenagers?
No. Blogs can be used as your company's on-line diary, or you can just think of a blog as an incredibly easy way to update a website. You're reading a blog right now. I've just used blogging technology to make it easy for me to put information up on the web without calling in web technologists and graphics design teams. You probably read more blogs on the web than you realize. Many people and companies are using blog technology to give themselves more control over their own website--people like you and me who don't have enough time to wait around for the techno- geeks to serve us. If you know how to do word processing, you can blog.
Another great way to think about a corporate blog is as an on-line, interactive editorial column. (The Blog Pundits call this "Thought Leadership.") If you've always had something to say, but didn't know where to say it, a blog can be a great sounding board. You can use a blog to show the world how much you know about your industry or to give instant updates on projects and issues you care about.
Corporate blog possibilities are endless. Let me show you.